The mission behind s/g skin was inspired by a personal need— the founder was looking for safe, non-toxic, all-natural yet effective products for sensitive skin. While OTC products were filled with unnecessary additives like alcohol and harmful ingredients like parabens and phthalates, the safe and natural products were simply not effective enough. So she began experimenting and mixing on her own. She started off adding witch hazel and organic essential oils like tea tree, rose, bergamot & jasmine oils into her daily routine and soon enough her skin started to transform. Excited by the results, she began educating herself further and studied all different types of essential oils and their heightened benefits in combination with other natural ingredients. After a year of mixing, she finally created her first two formulas (facial water & toner— aka the flagship products) and began testing on her girlfriends. After lots of testing and perfecting and encouragement from her friends and family she decided it was time to share.